Is your boss telling you your energy level isn’t high enough, you lack confidence, your voice is too shrill and you aren’t believable? Kiefer Communications can help. How you say what you say is as important as what you say.
The most beautifully crafted copy delivered without the correct vocal tone and facial engagement is lost. No one will hear. Having been involved in the broadcast industry as a participant and coach for many decades I say with conviction that this is the single most important lesson for broadcasters to learn and practice.
When the voice is used to share context, significance and authority the message will be heard. Developing a writing style that makes this vocalization possible requires distillation and simplicity; the more simple the style, the more difficult to achieve.
Facial musculature and other physicality should also be used to support a strong voice and a clear style. Most people, even professionals, are convinced they are emoting facially when in fact they are barely using their muscles. Their idea of a smile is, at best, a neutral countenance. There is nothing more telling than checking in the mirror.
And finally, in our visual culture it is critical to look the part. How you dress, your hair, makeup, how you sit and stand all have bearing on how the audience perceives you.
Kiefer Communications Group offers broadcasters training and coaching in all four areas. Each component is designed for the individual, assessing needs and opportunities for growth and development.