It would seem to be obvious: For your audience to believe you, you have to be believable. It doesn’t matter whether you’re delivering your message in a conference room to a group of colleagues, at a seminar or convention to industry leaders, or through the lens of a TV news camera or the pen of a print reporter to a mass audience across the state or across the nation.
Yet, in my years of helping people learn to communicate more effectively, I am always amazed at how many knowledgeable, authoritative and credible executives, managers and professionals – people at the very pinnacle of their career or profession – become totally unbelievable at the very moment they need to be most believable. [Read more…]